Privacy Policy 私穩政策

Privacy Policy

The Starbucks name and reputation were built on a foundation of trust. This Starbucks Privacy Policy ("Policy") describes how Coffee Concepts (Hong Kong) Limited and Coffee Concepts (Macau) Limited, authorized licensees of Starbucks Corporation in Hong Kong and Macau respectively, (referred to as "Starbucks" below) use and disclose personal information of customers collected through our websites and online services, including, Starbucks Hong Kong Mobile Application, and other Starbucks owned or operated websites and online services that link to this policy (collectively, the "Sites"), through our programs and in our physical Starbucks stores ("Services"). This Policy does not apply to websites and services that display or link to different privacy statements. Websites and services co-branded with other partners may display or link to a joint privacy statement or separate privacy statements of our partners in addition to our Policy. By accessing the Sites or utilising the Services, you hereby consent to the use of your information, including your personal information, any information of others provided by you, in the manner described in this Policy. Without limiting the generality of the foregoing, you authorise Starbucks to transmit your information outside Hong Kong and/or Macau in the manner and for the purposes described in this Policy.
What Type of Information Does Starbucks Collect?
Personal Information that may be collected by Starbucks may include:
• Name, postal address, phone number, and e-mail address.
• Financial account information, such as credit card number and other payment information.
We may also collect information about you or others as you provided such as:
• If you create an account - your username, password, your birthday, gender and mobile phone number.
• If you buy goods at our stores or through our programs or otherwise - what you buy, where you buy, how frequently you buy, rewards you earn, and rewards you redeem.
• If you buy and send any Starbucks eGift – name and e-mail address of the recipient you selected from your phonebook; and you accept all liabilities in relation to the provision of such information to us for forwarding the eGift in accordance with your instruction.
• If you register any Starbucks Card – the card number, card transactions, including activating the Starbucks Card, loading value to the Starbucks Card, redeeming any value, balance transfer, balance enquiries.
• If you use our mobile applications - information such as your device ID, your location and stores near you and visited by you may be collected.
• If you take a survey or interact with us in various other ways - demographics information, your comments, feedback, questions or suggestions, and information about subjects that may interest you.
Automatic data collection via Cookies and Web Beacons
We may automatically collect online use information when you visit our Sites. This information may include information about your Internet service provider, your operating system, browser type, domain name, Internet protocol (IP) address, your access times, the website that referred you to us, the Web pages you request, and the date and time of those requests. Our collection of online use information may involve the use of cookies and Web beacons. Cookies are small data files stored on your hard drive by a website. Among other things, cookies help us improve our Sites and your experience. We use cookies to see which areas and features are popular and to count visits to our Sites. Web beacons are electronic images that may be used on our Sites or in our emails. We use Web beacons to deliver cookies, count visits, understand usage and campaign effectiveness and to tell if an email has been opened and acted upon. We may also use Local Shared Objects (Flash cookies). To identify Local Shared Objects on your computer and adjust your settings, visit:
Starbucks may also collect aggregated data or anonymized data that does not directly identify you.
We may combine information we collect about you with information we receive from third parties.
How Does Starbucks Use Information About You and Others that you provided?
Starbucks may use information about you or others that you provided for purposes described in this Policy or disclosed to you on our Sites or with our Services. For example, we may use information about you or others that you provided to:
• Process and manage your purchase and use of Starbucks products and services, including your accounts and program participation, your use of the Sites.
• Respond to your customer service inquiries, post your comments or statements on any blog or other online forum maintained on our Sites, or take other actions in response to your inquiries or other Site activities.
• Create personalized promotions by combining your personal information with non personal information about you, such as the amounts and types of purchases you make or any benefits you receive through our programs.
• Communicate with you about your orders or purchases, your services, accounts and program participation, a contest or sweepstakes you have entered, and your requests for information.
• Communicate with you about our brands, products, events or other promotional purposes, including co-branded offers and affiliate and partner offers in relation to food and beverage and catering services.
The data that we collect from you may be transferred to, and stored at, a destination outside Hong Kong/Macau.
Does Starbucks Share Personal Information or Information of Others that you provided with Third Parties?
Starbucks shares your personal information or information of others that you provided in limited ways.
• We may share personal information about you with others with your consent.
• We may share information with Starbucks Corporation and its subsidiaries and licensees and our parent and other affiliated companies.
• We may also share information with companies that provide support services to us (such as credit card processors or other payment services providers, mailing houses, website hosts or delivery services providers) and that help us market our products and services (such as email vendors) and/or fulfill delivery orders. These companies may use information about you to perform their functions on our behalf.
• We may disclose specific information (i) upon lawful request, in response to legal process, and when required to comply with laws, (ii) to enforce our agreements with you, our corporate policies and terms of use relating to your use of Starbucks products and services through the Sites or the Services, or (iii) to protect the rights, property or safety of Starbucks and affiliates, Starbucks Corporation and its subsidiaries and licensees, our employees, agents, customers, and others but only when it is reasonable to do so.
• If you participate in any blog or other online forum on our Sites, any personal information that you post on our Sites may be shared with other forum participants and Site visitors.
• In the event of a merger, acquisition, financing, or sale of assets or any other situation involving the transfer of some or all of our business assets, Starbucks may disclose customers statistics to those involved in the negotiation or personal information after the transfer.
We may also share aggregated or anonymized information that does not directly identify you.
What Choices Does Starbucks Offer About Personal Information?
Starbucks offers choices for you to request to access, update or change your personal information and how we communicate with you. Here are some of the ways you can request changes:
• Follow the opt-out instructions in promotional emails we send you or contact Starbucks Hong Kong/Macau data privacy officer below.
• Log in to your account, if you have one, and visit the profile management section to manage your contact information (SMS text, email and postal address) preferences and to update your personal information.
• Call (852) 2101-1399 for Hong Kong and 0800933 for Macau
If you opt out of receiving promotional communications from us, we may still send you non-promotional communications such as emails about your accounts or our ongoing business relations.
You can at any time contact Starbucks Hong Kong/Macau data privacy officer at Email:,
Hong Kong
Coffee Concepts (Hong Kong) Limited
18/F Maxim’s Centre, No. 17 Cheung Shun Street, Cheung Sha Wan, Kowloon, Hong Kong
Coffee Concepts (Macau) Limited
Rua Dos Clerigos Nos 89-95, Taipa, Macau
Starbucks eGift recipient cannot request access to information you provided until and unless the recipient registers the Starbucks eGift for redemption via Starbucks account.
You can usually choose to set your browser to warn you when a cookie is being sent or to remove or reject cookies. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookie settings. If you choose to remove or reject cookies, it will affect many features or Services on our Sites.
Starbucks will not retain your personal information one year after termination of your account or Starbucks Card and such information will be erased thereafter. Information of others that you provided will be erased upon the termination of the purpose for which you provided such information.
How is Personal Information Secured?
Starbucks takes reasonable steps to maintain appropriate physical, technical and administrative security to help prevent loss, misuse, unauthorized access, disclosure or modification of personal information.
While we take these reasonable efforts to safeguard your personal information and information of others that you provided, no system or transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
Privacy Policy Updates
We may update this privacy policy from time to time. When we do so, we will post the new privacy policy on this page and change the date at the top of the policy.
We encourage you to check the date of our privacy policy when you visit this Site for any updates or changes. We will notify you of any modified versions of the privacy policy that might materially affect the way we use or disclose your personal information or information of others that you provided.
Questions and Feedback
We welcome your questions, comments and concerns about privacy.
Starbucks Customer Relations can be contacted online at or call (852) 2101-1399 (for Hong Kong) or 0800933 (for Macau) or by postal mail to the following:
Hong Kong
Coffee Concepts (Hong Kong) Limited
18/F Maxim’s Centre, No. 17 Cheung Shun Street, Cheung Sha Wan, Kowloon, Hong Kong
Coffee Concepts (Macau) Limited
Rua Dos Clerigos Nos 89-95, Taipa, Macau


星巴克(Starbucks)的名稱和信譽均建立於信任的基礎上。本星巴克私隱保護政策(“政策”)陳述Coffee Concepts (Hong Kong) Limited 及 Coffee Concepts (Macau) Limited, 分別為Starbucks Corporation在香港及澳門的授權持牌人(以下稱“星巴克”), 如何使用和披露通過我們的網站和網上服務(包括,星巴克手機應用程式)和星巴克所有的或者經營的與本政策有關的其他網站或者網上服務(合稱為“網站”)、通過我們的活動計劃以及在星巴克的實體商店(“服務”)收集的客戶個人資訊。本政策不適用於列出或者有不相同的私隱聲明的網站和服務。我們與其他合作夥伴聯合品牌的網站和服務除了使用我們的政策外,還可能會列出或有私隱聯合聲明或者本公司合作夥伴單獨的私隱聲明。 當你登入網站或使用服務, 你便表明你接受我們按本政策的模式如何使用你的資料, 包括你的個人資料。在不限前述的一般性的前提下, 你授權星巴克以本政策所定的模式及為本政策的目的發送你的資料到香港及/或澳門以外。
• 姓名、郵遞地址、電話號碼和電子郵件地址。
• 財務帳戶資料,例如信用卡號碼和其他付款資料。
• 如閣下建立帳戶——閣下的用戶名、密碼、生日、性別和手機電話號碼。
• 如閣下到我們的店鋪,或者通過我們的活動計劃,或其他方式購買商品——閣下購買的商品、購買商品的地點、購買商品的頻率、得到的獎品和已換領的獎品。
• 如閣購買和送出任何星巴克eGift——你由通訊錄內選擇的收件人的姓名和電子郵件地址;而你為使我們能按你的指示傳送星巴克eGift而提供此等資料承擔所有責任。
• 如閣下登記任何一張星巴克卡--卡號, 卡上的交易, 包括啟動星巴克卡、星巴克卡的充值、換購任何的量值、餘額轉移、餘額詢問。
• 如閣下通過我們的流動電話應用程式使用星巴克卡——諸如閣下設備的 ID(辨識碼)、閣下的位置、閣下附近的商店以及閣下到訪的商店之類的資料都可能會被收集。
• 如閣下參加調查或者通過其他多種方式與我方互動的情況下——人口統計資料、閣下的意見、回饋、問題或建議, 以及閣下可能感興趣的主題資訊。
當閣下瀏覽我們的網站時,我方可能會自動收集網站使用情況的資料。此資料可能包含互聯網服務提供者資料、作業系統、瀏覽器類型、功能變數名稱、互聯網網路位址、存取時間、將閣下介紹給我方的網站、閣下請求進入的網頁以及此類請求的日期和時間。我們對網站使用情況資料的收集可能涉及 cookie(資訊記錄程式)和網站信標的使用情況。Cookie 是網站在閣下的硬碟驅動器中儲存的資料小檔。Cookie 的功能很多,其中,它有助於我方改善我們的各個網站,並提高閣下的體驗。我方使用 cookie 查看哪些領域和特性流行,也將其用於計算我們各網站的瀏覽量。網站信標即可能會被用於我們的網站或者用於我們的電子郵件中的電子圖像。我方用網站信標投遞 cookie、計算瀏覽量、了解用法和活動收效以及辨別電子郵件是否已經被打開已有舉動。我方也可能會使用本地共用物件(Flash 檔型 cookie)。如需辨別閣下電腦中的本地共用物件(Local Shared Objects)並調整設置,請瀏覽。
• 處理和管理閣下對星巴克產品和服務的購買和使用,包括閣下的帳戶、活動計劃的參與情況及對網站的使用。
• 回應閣下對客戶服務的詢問、在維持於我們網站的任何一個博客或其他網上論壇上發佈閣下的評論或聲明、或者應閣下的詢問或其他在網站上的動作採取其他行動。
• 通過合併閣下的個人資料和諸如閣下購買的數量和類型或者通過我方的活動計劃獲得的所有優惠之類的與閣下有關的非個人化資料,打造個性化的促銷活動。
• 就閣下的訂單或購物、服務、帳戶和活動計劃的參與情況、閣下參加的比賽或者獎金全贏制比賽以及索要資訊的請求與閣下進行溝通。
• 就我們的品牌、產品、活動或者其他促銷意向(包括有關食品、飲料及餐飲服務的聯合品牌優惠以及關聯公司和合作夥伴的優惠)與閣下進行溝通。
我們收集到閣下的資料可能被發送到、或儲存在香港 / 澳門以外的地方。
• 在閣下同意的情況下,我方可能會與其他各方共用與閣下有關的個人資料。
• 我方也可能會與Starbucks Corporation 及其屬下的子公司、授權人、母公司及關聯公司共用資料。
• 我方也可能會與為我方提供支援服務(如信用卡處理企業或付款服務公司、郵寄中心、網站寄存服務或送遞服務提供方)以及協助我方行銷產品和服務(如電子郵件銷售商)及/或履行送遞服務的各家公司分享資訊。這些公司可能會使用與閣下有關的資訊代表我們履行職責。
• 在以下情況我方可能會披露具體的資料:(i)收到有法律效力的請求、回應法律程式以及在必須依法行事之時,(ii)需滿足執行我們的協議、企業政策和使用條款的目的,或者(iii)需滿足保護星巴克及關聯公司、Starbucks Corporation及其子公司及授權持牌人、星巴克僱員、代理、顧客和其他各方的權利、財產, 但只在合理情況下。
• 如果閣下加入我們網站的任何博客或者其他網上論壇,閣下在我們網站發佈的個人資料可能會被論壇參與者和網站訪客分享。
• 如果出現企業合併、企業收購、融資或財產出售或者牽涉我們的部分或全部企業財產轉讓的任何其他情況,星巴克可能會向參與談判或者轉讓的各方披露個人資料。
• 按照我方發送給閣下的促銷電子郵件中的自願退出指南執行,或者聯絡下文所示的香港/澳門星巴克資料保護人員。
• 如果閣下有 帳戶,則登錄這個帳戶,然後瀏覽檔案管理部分以管理聯絡資料(手機短訊文本、電子郵件和郵寄地址)偏好和更新個人資料。
• 致電 香港 (852) 21011399 及澳門 0800933
香港: Coffee Concepts (Hong Kong) Ltd.,九龍長沙灣長順街17號美心集團中心18樓
澳門: Coffee Concepts (Macau) Ltd.,澳門氹仔木鐸街 89-95 號地下至三樓
閣下通常可以選擇對瀏覽器進行設置,讓它在 cookie 的發送期間向閣下發出警告,或者讓它刪除或拒絕 cookie。每個瀏覽器都有一點差異,所以請查看瀏覽器的説明功能表,了解修改 cookie 設置的正確途徑。如果閣下選擇刪除或拒絕 cookie,就會影響本公司網站的許多種特性或者服務。
雖然我方花費此類合理盡力的保護閣下的個人資料和你所提供的與他人有關的資料,但是任何系統或互聯網資料傳輸或者任何其他公共網絡都無法得到 100% 的安全保障。
聯絡星巴克顧客服務部可以通過電子郵件:,在線上聯絡或通過電話 : 香港 (852) 21011399 及 澳門0800933 聯絡或者通過郵遞方式致函到以下地址:
香港: Coffee Concepts (Hong Kong) Ltd., 九龍長沙灣長順街17號美心集團中心18樓
澳門: Coffee Concepts (Macau) Ltd., 澳門氹仔木鐸街 89-95 號地下至三樓進行垂詢。